The Adobe Summit takes place every year, showcasing Adobe’s latest tech advancements to Adobe users and communities. This year Adobe wanted to expand the summit experience to include a C-level specific showcase of the AI advancements and personalisation capabilities covered at the Las Vegas event and so the Adobe Summit Executive Edition was born.
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We developed a name and identity that would link the experience across the three European venues (London, Munich and Paris) and still feel part of the previous Las Vegas event, ensuring a seamless experience no matter which event the audience attended.

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The events took place within days of one another in very different venues so having an engaging and consistent creative narrative was integral to the success of the project. Working with the client the narrative of ‘Adjacent possibles’, a term usually reserved for quantum physics, was developed but in this case we used this to showcase how Generative AI can be used to create different possibilities and futures for Adobe’s clients’ clients.

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We developed different demonstrations within the attendee experience, for example at London during the registration process the audience was asked to name three of their favourite movie genres under the guise of a security question, when it came to checking in on the day, they were presented with a wall of attendees faces rotating between the styles that were chosen. The prompts that were used to generate these where then featured on the walls of the networking zone immediately after the welcome area.