SLB (formerly Schlumberger) launched their new business position and identity to an audience of investors in New York. An immersive experience bought their reposition and key offerings to life allowing the attendees to see and experience the problems SLB wanted to address and the solutions they could offer as a technological leader in the field.

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As this was the first time the new identity was to be showcased to the world it was integral that the brand assets and narrative where understood and deployed in a sympathetic and exciting manner that engaged the investors.  

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My involvement in the project was to bring the brand to life through motion design in key moments. This included the digital invite, an animation overview that C-level executives received direct to their phone, as well as graphics in areas such as the elevators between the reception and main event space, ensuring that momentum was never lost as the attendees travelled through the venue.